Monday, September 15, 2014

Costa's New Realtree® Xtra® Camo Pattern Blends Perfectly Year Round

I wanted to share a Press release I got last week. Camo is now for year around wearing... Tom, Jr.

Daytona Beach, Fla. – Sept. 3, 2014 As fall hunting and fishing season kicks off, Costa announces the addition of its new frame color, Realtree® Xtra® camo, to select sunglass styles, hats and other gear. While the camo pattern blends perfectly year round in a wide variety of habitats, it blends best from the leaf change of fall through winter, then again in early spring before green-out.

The Realtree Xtra camo pattern was created through a patented printing technology, featuring lifelike depth and unmatched realism, with subtle shadows, intricate textures and just the right amount of contrast. The pattern creates a 3-D effect with natural elements like tree trunks, large and small limbs, and warm, natural colors.

Costa offers the Realtree Xtra camo pattern in several of its most popular premium performance sunglasses, including Blackfin, Fantail, Fisch, Hamlin and Zane. These styles are constructed from nearly indestructible co-injected molded nylon material, and offer a large wrap shape to protect from incoming backlight glare.

Other features include proprietary hypoallergenic Hydrolite™ interior lining and temple tips to prevent slippage, frame vents to alleviate lens fogging (Fisch and Zane) and sturdy integral hinge technology. The Realtree Xtra styles showcase Costa’s “C” logo in bright hunter orange.

All Costa sunglasses can be customized in its full array of patented color enhancing polarized 580™ lenses. Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness.

Costa’s 580™ lenses, the clearest lenses on the planet, are available in either glass or impact resistant polycarbonate. Lens color options include: gray, copper, amber, sunrise, blue mirror, green mirror and silver mirror.

Costa’s Realtree Xtra camo pattern is also available in a mesh trucker hat, and other gear, including keepers, retainer cords and lens cloths.

“Our sunglasses are meant to serve as an integral piece of gear in your hunting and fishing arsenal,” said Chas MacDonald, president of Costa sunglasses. “Every element – from the 580 lens technology, to the durability and comfort fit of the frames, to the authenticity of the Realtree camo patterns – is meant to help you see more clearly in the stand or the blind, and blend more effectively into your outdoor surroundings.”

Costa’s sunglasses featuring the Realtree Xtra camo pattern start in retail at $179, and are available at authorized Costa retail partners, and online at
About Costa™
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983. 

Tuesday, September 9, 2014

9/11 What the day means to me…

On September 11, 2001, I was more than 850 miles away from the events that would change my country and my profession forever. This event claimed the lives of nearly 3,000 innocent citizens of the United States of America, including 343 of my brother firefighters.

I never meet any of the firefighters who perished that day, but my emotional experience of those horrific events came mostly through the countless news stories we watched at Fire Station 13 in Suwanee, GA that day. September 11, 2001 started the same way for many firefighters that were on duty that day. We reported to work, inspected our apparatus and then sat down for a shift meeting, but suddenly something happened that would change this firefighter’s life forever.  The phone rang, “Do you have the TV on?” our Battalion Chief asked. “No sir, what’s going on?” I said. Battalion Chief stated, “Get the TV on and lock the station down, I will have more information coming soon!” Just as I turned on the TV the second plane hit the World Trade Center, our nation was under attack!

Fast forwarded to 2014… Now Firefighter training is different: 2 in 2 out is the rule, situational awareness is a new key word, and fire stations are locked up. On the job training includes more of the terrorist kind of activities. Firefighters are now training to focus on dirty bombs and terrorist activity that we never really focused on before.

Suddenly heroes aren't the ones hitting home runs or starring in movies. A hero to me is someone who has courage, strength, and also has respect for citizens. Thank you to all the firefighters, police officers, EMT’s and Paramedic’s for your service to the community every day.

                                              We will never forget 9-11-01

About the author:
Tom Branch, Jr. is a freelance outdoor writer and a retired Lieutenant/Paramedic/Firefighter with Gwinnett County Fire, GA after 29 years of service. He is currently a contracted employee with NAVICO/Lowrance working as the College Fishing Recruiter. He has been working in the Outdoor Industry for over 20 years. He and his beautiful wife, Kim live north of Atlanta near Braselton, GA with their lab Jake. They volunteer with Operation One Voice (501c3) helping families of wounded and fallen Special Operations Forces (