Monday, March 2, 2015

"Mighty Casey's" bait of choice & when you can buy it…



 Photo Courtesy on Get A Limit Outdoors



Since last weekend everyone has heard the news about Casey Ashley winning the Super Bowl of bass fishing, the Bassmaster Classic, on Lake Hartwell in South Carolina. Did you know that the lure he used on the last day of the Classic, to help him catch the 20 pound bag of bass, has a story all of its own?

Casey fished three long days on Lake Hartwell and steadily caught fish every day on and off with a homemade ponyhead/horsehead/fishhead/jigheaded spinner rigged thing and a Pearl White color, Zoom Super Fluke Jr. His father, Danny, made him about 20 of the lead headed type baits before the tournament. So what’s so special about that particular ponyhead/horsehead/fishhead/jigheaded spinner rigged thing? The story of the bait goes all the way back to its invention in 1959.
This particular bait was invented back in 1959 by Mr. Bert Hall. The lure is called a “Road Runner”. Mr. Hall was motivated to create this horse-head style lure after battling scores of line snarls when he used a typical jig-spinner rig with a vertical presentation. He devised another way to attach a spinner to a jig and simultaneously fashioned a lure that inveigled fish in the waters of the Ozark Region. Mr. Hall and a fishing buddy started manufacturing the lures in Branson, MO. In 2004, the Hall family sold the company, Blakemore Lures to TTI Companies forming TTI-Blakemore Fishing Group. Who still to this day own and manufacture “Road Runners” fishing lures. The lure “Mighty Casey” won with has been produced for years and now is known as the “Randy’s Swimn’ Runner”.

Picture Courtesy of TTI Blakemore

The “Randy’s Swimn’ Runner” was introduced to the fishing market in July 2014 at the ICAST show. The bait combines the sound, vibration, and slower retrieve of the original “Road Runner” with a swimbait that is a deadly combination. The Road Runner head features 3-D eyes, hologram paint, premium hooks, and a chrome over brass willow blade that spins on a ball bearing swivel. The head’s special hook position allows the head to be “rocked” by modern swimbait designs. The bait comes in both quarter and three-eighths ounce sizes, making it easy to cast on either spinning or casting gear. The current colors available include: (Head and body color) Lemon Shad-Alewife, Newborn Shad-Opening Night, Copper Shad-Arkansas Shiner, Smoke’n Fire-Salt and Pepper Phantom, Lemon Shad-Chartreuse Shad, Chrome Blue-Albino Shad, Bluegill-Bluegill. The Bassmaster Classic winning bait is already in production and can be seen on the shelves of many local tackle stores.
I guess the biggest question about the Classic winning bait has been why has no one ever tried to produce a bait similar to the “Road Runner” since the patent ran out years ago.  That leads my article to the next step of explaining the 1990 Configuration Trademark that is held by TTI-Blakemore Fishing Group.

A conventional trademark such as names, words and logos, which are typically used on the product, labels and packaging, product configuration trademarks provide rights in the appearance of the product itself.  In 2000 the U.S. Supreme Court drew a distinction between product design and product packaging, pointing out that, in contrast to the packaging for a product, the design of the product itself usually does not identify the source of the product, but rather is the result of functional or aesthetic considerations. According to the U.S. Patent and Trademark Office, a Configuration Trademark design of a product must be iconic enough to deserve its own Trademark Registration for its unique shape. A unique product shape can be protected through design patents for a limited peroid, but if the product design is non-functional and distinctive, the power of a product configuration trademark can last forever.   A few good examples would be the Coke® bottle shape or the Hershey divided chocolate candy bar. Now we all know the story of that famous winning lure from the 2015 Bassmaster Classic. It’s funny how each year the winning bait at the Bassmaster Classic affects sales for months. This year is going to be different because the “Road Runner” has affected sales for many years and will continue on that upward sales forecasts going into the future.

Web site: http://www.ttiblakemore.com/home/

Road Runner lures are protected under the Configuration Trademark #1577913. “Road Runner” is a registered trademark of TTI-Blakemore Fishing Group.


Thanks for reading…. Branch


About the Author:
Tom Branch, Jr. is a freelance outdoor writer. He retired as a Lieutenant/Paramedic/Firefighter with Gwinnett County Fire, GA after 29 years of service in 2013. He is currently a contracted employee with NAVICO/Lowrance working as the College Fishing Recruiter. He has been working in the Outdoor Industry for over 20 years and is sponsored by – Bass Pro Shops in Lawrenceville, GA, Lowrance, Wave Away, Seaguar, Strike King Lures & Costa Sunglasses. He and his beautiful wife, Kim live north of Atlanta near Braselton, GA with their lab Jake. They volunteer with Operation One Voice (501c3) helping Special OPS soldiers & their families. (www.operationonevoice.org)


4 comments:

  1. I have a u s patent # 7694453 which describes the art and composition of components,it decribes purpose; come after my application and issue,marketed for license which also public records reviewed by public. No patent including blake more blade runner has ever applied or issued a patent. Records also reveal infringement like any completed lure like blakemore or casey ashle blade runner and a flooded market of copies and bassmaster promotion to attach a tail equalivant these as copies.and subject to diligence to legally recover losses from infringers and promotors participation including shippers and retailers. A copy is defined as componets used in copilation to 1) look the same,replica to fool fish or replicate bait fish 2)acts the same to attract and catch predator fish 3) get the same result, catch fish. There is no difference to fish these lures are same art,act,results equals original and patent in effect versus vs. No patent to enforce and equalivants test defines as a copy. Making the use of words or entity violation and infringe ment. Truth and time, but looks like bassmaster heading toward bankrupt file as result. I will also ask blake more to stop promotion and file suit for protection. No lawyer has/is advising these business or advising on ways to thwart my rights as a u s patent holder. So you copied my us patent without your own application( which will be denied as a patent is issued and effective) modified,intentional ,promotion,production infringement,this is greatest fishing lure as it catches big and more,can be sold foreign markets,already ptented attractive to investors bank consideration for loans. If you are awriter you should be writting about the worlds need for innovation,invention,and interest in #7694453.

    ReplyDelete
  2. Please I would like your comments. I also have word bassmaster and television fishing stars hire fishing guides to catch the fish and hook them on pro fishing pole, or they" recatch fish " show them where to fish and READY OR Not use lures the guide reccomends. Getting skunked at weigh ins and altered scales and dis honest practice with out recorse is bad practice but words paint the picture. Bass is failing and falling behind,as videos can be made and viewed without subscription and boredom of bassmaster who use guide anyway and the entertainment is poor,repition,catching same fish and less magazines is fast death today with more growth in computers and internet access..using less paper print has choked magazine publishing,in that fact is irony to how unfair They have treated me. This is not all info concerning futures in industry mixing fresh water and saltwater,domestic and foreign,big game excitement ,the thril of winning B.A.S.S is not shared it is become of little interest,especially in magazine,and television dosent find it worthy to air.Most have rite of fishing passed down ,grand dad,father, not by bass,jimmy wig is fun his platium dye job is fun, Ike kicked U S Flag off his boat, and batman costumes and low interest and threats of embarassing,expensive legal concerns,find the management at B.A.S.S. out on the lake,elbows at bar. Hee hha oh . Contact me to stay informed. Thanks Tom Arrico

    ReplyDelete
  3. Please I would like your comments. I also have word bassmaster and television fishing stars hire fishing guides to catch the fish and hook them on pro fishing pole, or they" recatch fish " show them where to fish and READY OR Not use lures the guide reccomends. Getting skunked at weigh ins and altered scales and dis honest practice with out recorse is bad practice but words paint the picture. Bass is failing and falling behind,as videos can be made and viewed without subscription and boredom of bassmaster who use guide anyway and the entertainment is poor,repition,catching same fish and less magazines is fast death today with more growth in computers and internet access..using less paper print has choked magazine publishing,in that fact is irony to how unfair They have treated me. This is not all info concerning futures in industry mixing fresh water and saltwater,domestic and foreign,big game excitement ,the thril of winning B.A.S.S is not shared it is become of little interest,especially in magazine,and television dosent find it worthy to air.Most have rite of fishing passed down ,grand dad,father, not by bass,jimmy wig is fun his platium dye job is fun, Ike kicked U S Flag off his boat, and batman costumes and low interest and threats of embarassing,expensive legal concerns,find the management at B.A.S.S. out on the lake,elbows at bar. Hee hha oh . Contact me to stay informed. Thanks Tom Arrico

    ReplyDelete
  4. I have a u s patent # 7694453 which describes the art and composition of components,it decribes purpose; come after my application and issue,marketed for license which also public records reviewed by public. No patent including blake more blade runner has ever applied or issued a patent. Records also reveal infringement like any completed lure like blakemore or casey ashle blade runner and a flooded market of copies and bassmaster promotion to attach a tail equalivant these as copies.and subject to diligence to legally recover losses from infringers and promotors participation including shippers and retailers. A copy is defined as componets used in copilation to 1) look the same,replica to fool fish or replicate bait fish 2)acts the same to attract and catch predator fish 3) get the same result, catch fish. There is no difference to fish these lures are same art,act,results equals original and patent in effect versus vs. No patent to enforce and equalivants test defines as a copy. Making the use of words or entity violation and infringe ment. Truth and time, but looks like bassmaster heading toward bankrupt file as result. I will also ask blake more to stop promotion and file suit for protection. No lawyer has/is advising these business or advising on ways to thwart my rights as a u s patent holder. So you copied my us patent without your own application( which will be denied as a patent is issued and effective) modified,intentional ,promotion,production infringement,this is greatest fishing lure as it catches big and more,can be sold foreign markets,already ptented attractive to investors bank consideration for loans. If you are awriter you should be writting about the worlds need for innovation,invention,and interest in #7694453.

    ReplyDelete